Hello fellow travelers,
"The Labour Force Survey (LFS) prepared by the National Statistics Institute (INE) estimates that Spain there are 645,800 young people between 16 and 29 who neither study nor work, this is the generation called nini. They represent 7.4% of the population at that age and are in clear decline, and in 2005 came to touch the million.
nini generation front, using a similar terminology sisi generation exists. That is, young people aged 16 to 29 years in addition to study regulated or unregulated, work. The EPA estimates that until last September was 636,400, 7.3% of the population in that age group, or whatever it is, there are almost as many as SISIS Ninis. "
The following link, you can find the full story:
http://www.cincodias.com/articulo/economia/INE-detecta-646000-jovenes-espanoles-estudian-trabajan/20101209cdscdieco_1/
Up Here you can feel relieved for that balance ... The trouble is that the trend of neither-nor is rising and the trend of the if-if the low.
If neither studying nor working, what do you do with your time?. They get up every day and what do they do?, Are you future plans? What?, "Live off their parents until their children can live?.
Since we use so many resources, of various kinds, in market research, socio-technographic profiling by age, gender, interests, etc.. and used a myriad of methods to see what our customer wants, our target audience, to whom we sell our product or service, why not spend efforts to "sell" life, future, concerns, dreams, etc?.
Maybe it's because we care that there is this generation? Maybe some guru, have viewed the future generational change and may already be working on these strategies and methods for when the new generation know how to sell your product or service.
And to make matters worse, the PISA report, continues to remind us that we are in the queue ... What we hope to find solutions? Any alternative? Perhaps, for now, the best alternative is to flip the above report to position, even upside down.
Carmen Jara Delgado
If neither studying nor working, what do you do with your time?. They get up every day and what do they do?, Are you future plans? What?, "Live off their parents until their children can live?.
Since we use so many resources, of various kinds, in market research, socio-technographic profiling by age, gender, interests, etc.. and used a myriad of methods to see what our customer wants, our target audience, to whom we sell our product or service, why not spend efforts to "sell" life, future, concerns, dreams, etc?.
Maybe it's because we care that there is this generation? Maybe some guru, have viewed the future generational change and may already be working on these strategies and methods for when the new generation know how to sell your product or service.
And to make matters worse, the PISA report, continues to remind us that we are in the queue ... What we hope to find solutions? Any alternative? Perhaps, for now, the best alternative is to flip the above report to position, even upside down.
Carmen Jara Delgado
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