One of the major problems has been Valparaiso in its tourism development is to have a specific marketing plan. A plan that systematically, is geared to position the city in the world as a desirable destination to visit. So far there was no clear definition of this point. Definitely, the marketing for the city authorities was as complicated as Mandarin Chinese. The proof of this were the constant "steering shock", the absence of clear direction, the north and no few ideas. Until finally has set a plan, a way forward in the chart, with clear and precise. A port where they arrived last and how to reach him. Just
that is what "Plan Rumbo, a plan designed or design process, a search of the strengths of the city, a look at marketing, brand building efficient, finally a strategy.
To achieve this, has called people understood in the art that has worked hard and successfully in places like Barcelona, \u200b\u200bQuito, Buenos Aires to name a few.
know what??
I have no doubt that the plan is well developed, efficient and successful. I just have a great doubt, great fear, a hint of failure, rather than as Buenos Aires I know we have to improve on par with this ambitious plan.
When something starts, everyone should do their job and caring than their fair share. Foreign consultants will do their part, and believe me they will do very well, but they can not care for the city to run and is about; that depends on other entities such as municipal and regional government.
Where does the fear? It works more or less well. When making a marketing plan and advertising campaigns are the product advertised must be very firm and very precise in execution of the concept because everything in the end will go to him.
Marketing strategies and communications and advertising campaigns seek persuasively that people try the product "market." That is their only function. Some say they do we consume products and services or visit places, but it is not. All they do is to test a specific market a product. If the product tested is good and better than similar competition, everything is fine and is sure to win a market that is loyalty. But if the tested product does not meet the expectations generated by the communication plan, the result is terrible, because the market proved it punishes him consuming no more, in other words, it achieves the opposite effect to that intended, because loyalty is also to similar (never should have tested, which consumed much better).
But Valparaiso is not a cereal or drink or toothpaste, can tell you. Do not buy in a supermarket.
Whatever. It works exactly the same.
Rumbo If the Plan succeeds in doing what it says it will do, the city must be the place that people expect to find, with the attractions offered to see and experience.
is not the responsibility of the Plan Rumbo if the city is positioning itself as a tourist destination and arrival, passengers see as above that of the elevators of the city there are a few running and others are falling apart. If the Unesco sector as mentioned there is no clear vision of what asset protection, if the aforementioned European influence its milestones are closed and ignored, if you still have the problem (to my taste) the dangerousness false torts in the city, where cultural events in some cases are still amateurs, if interesting neighborhoods that are left out (the neighborhood of Almendral for example), if the identity is not strengthened and if systematically destroy important buildings to build new modern buildings outside the interesting concept and remain dirty and walls plastered with posters advertising bad taste ... this responsibility obviously it's up to others. You can say, and what if all the passengers and they will come and not twice.
Big mistake. Passengers make contact with others and to report about his experience in the city. There are Internet forums where travelers pass data and advise each others. The cruise is totally independent from the companies that put together trips where passengers further consult on the various voyages of ships in the world. I know very well, I have had several passengers who have placed me with this simple way of passing the data. Some already were, say if your experience was good or bad. Therefore, if you build an expectation interesting to visit the city and it does not comply, rest assured that the punishment will be noticed that way. You have to know how foreigners do things, knowing the nature of the market that aims to attract and how it communicates, says and punished. The Chileans we are lazy in that sense, but Foreigners are not and do not hesitate to act if something seems wrong. Rumbo
The Plan has not yet begun their attack strategy and communications. Just prepare weapons and although I'm not inside of this plan, I can imagine being at the stage of information, analysis and processing. But also the other branches should be preparing weapons and reviewing their management to see how they will solve the economic problems we have and above all, generated from viewing and change in management.
do I know this has not happened yet??
Very simple. Cerro Concepción is the center of the neighborhood assets. The area of \u200b\u200brestaurants serving passengers who stay in Cerro Alegre. Today, and for a month or so, the hill is undergoing work on the public highway. Right at the start of the season. This season is not a new phenomenon, is already known to all who are involved in the work of tourism. Begins in October and ends in April. There is a great season where you can make this work, where weekday that their streets are empty and free of tourists. Why just waited at the start of high season to make this work??
Many of the restaurants and businesses in the area virtually survive and resist the offseason hoping the long-awaited high and drilled them right there in the streets, they put trucks, teachers, semi-heavy machinery, land rises, closing streets. Just when we begin to spend with tourists on a hike, where they began to get transport to restaurants and hotels.
Work moreover there are no assets test. Pavers are removed and become
to put in any form, are designed Arreglito pretty unresponsive to what the place is, cobblestone streets are paved, are made of new sidewalks. Why
works department of the municipality authorized this job at this time?? Not consulted the Heritage department or the department of tourism??
Why in these works there is no asset care experts advising what to do and how to do?? Elsewhere would have to spot the stones and created a map to replace them as they were.
That's what worries me. That lack of vision that is subject to final testing when the Plan Rumbo start shooting your target or goal. They are very professional, assertive shoot. Believe me they will, I think they will. What worries me is whether the city will be prepared, if the elevators - to anyone who belongs to administration - Will be working, if we stop being parochial in managing the care of assets, if left to act as amateurs in the protection of important areas, if the dates are demarcated to make renovations, etc. Rumbo
Plan navigates to the block and display candles and rags while preparing artillery.
May the other hand do its work, to prepare and meet expectations. Leo Silva
Big mistake. Passengers make contact with others and to report about his experience in the city. There are Internet forums where travelers pass data and advise each others. The cruise is totally independent from the companies that put together trips where passengers further consult on the various voyages of ships in the world. I know very well, I have had several passengers who have placed me with this simple way of passing the data. Some already were, say if your experience was good or bad. Therefore, if you build an expectation interesting to visit the city and it does not comply, rest assured that the punishment will be noticed that way. You have to know how foreigners do things, knowing the nature of the market that aims to attract and how it communicates, says and punished. The Chileans we are lazy in that sense, but Foreigners are not and do not hesitate to act if something seems wrong. Rumbo
The Plan has not yet begun their attack strategy and communications. Just prepare weapons and although I'm not inside of this plan, I can imagine being at the stage of information, analysis and processing. But also the other branches should be preparing weapons and reviewing their management to see how they will solve the economic problems we have and above all, generated from viewing and change in management.
do I know this has not happened yet??
Very simple. Cerro Concepción is the center of the neighborhood assets. The area of \u200b\u200brestaurants serving passengers who stay in Cerro Alegre. Today, and for a month or so, the hill is undergoing work on the public highway. Right at the start of the season. This season is not a new phenomenon, is already known to all who are involved in the work of tourism. Begins in October and ends in April. There is a great season where you can make this work, where weekday that their streets are empty and free of tourists. Why just waited at the start of high season to make this work?? 
Many of the restaurants and businesses in the area virtually survive and resist the offseason hoping the long-awaited high and drilled them right there in the streets, they put trucks, teachers, semi-heavy machinery, land rises, closing streets. Just when we begin to spend with tourists on a hike, where they began to get transport to restaurants and hotels.
Work moreover there are no assets test. Pavers are removed and become
to put in any form, are designed Arreglito pretty unresponsive to what the place is, cobblestone streets are paved, are made of new sidewalks. Why works department of the municipality authorized this job at this time?? Not consulted the Heritage department or the department of tourism??
Why in these works there is no asset care experts advising what to do and how to do?? Elsewhere would have to spot the stones and created a map to replace them as they were.
That's what worries me. That lack of vision that is subject to final testing when the Plan Rumbo start shooting your target or goal. They are very professional, assertive shoot. Believe me they will, I think they will. What worries me is whether the city will be prepared, if the elevators - to anyone who belongs to administration - Will be working, if we stop being parochial in managing the care of assets, if left to act as amateurs in the protection of important areas, if the dates are demarcated to make renovations, etc. Rumbo
Plan navigates to the block and display candles and rags while preparing artillery.
May the other hand do its work, to prepare and meet expectations. Leo Silva
0 comments:
Post a Comment