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Goodbye 2009 - Welcome 2010

And he went a year!! Although

Ventures Valparaíso celebrates its first birthday of life, always in this time one begins to take stock of what was the year, a retrospective insight, see the good and bad, take a couple of accounts, pull the line pa 'sum (or pa' subtraction ??) uffff! Just this year there are passages that botaría away by burying them in the deepest oblivion, and other times they would on the pedestal of the achievements and successes. One was just starting to publish frequently in this blog. So I love to give a peek at what a little writing and reviewing some of the texts.

I think it was in April when I started this adventure to edit the "Ventures in Valparaiso and inviting them to walk through the city, setting the focus on some points which photographer or topics that I found interesting. Usually, and this way of confession, I am quite happy with the items, especially with titles and endings. It must be because my previous activity and the synthesis of a title seems so fascinating and a good finish line I am very glad. Well, I think I've got two in most texts. At least I like a lot. I have discovered a joyful article writer and not suffering.

generally write about Valparaiso, or rather, on some recurring themes in the city has caused me great pleasure. Everyone knows that particularly enjoy my work and my walks in Buenos Aires. Wanderings of writing this ... it was like go on walks but chewing the content you can get caught in the daily reading of the city. However, my aspirations are still modest. I do not intend to appear as a strong supporter of the city and its heritage or as someone who wants to climb to the position of the solutions. Actually, my idea is still put some emphasis where I think it should be put, but I do as a citizen, like any Buenos Aires, sometimes putting in writing the blog and what you hear on the street views in everyday conversations lift, murmur you get while enjoying the view through the glass of the bus.

The most exciting of all and what I expected was generated great feedback. That feedback with the view that some will leave you and turning your paper in a panel discussion in which they want to put a few ashtrays and some cafes, some in silence only to promote the space for conversation and discussion. Just

is my hobby to read and reread these comments that are left hanging in the articles. I'm surprised they still appear new comments on some of the earliest published articles.

Some of the most beloved texts and I can not resist the temptation to do this but my other children are bothered a little:

Fair Argentina Av.

Aesthetics of Ruin (A concept which I want to go deeper)

The Blessed Cursed Mall (Just enjoyed this title, but the article gave me lots of work)

Counterpoint (with videos including, but not cause much comment. What I claim as audiovisual) Temporary

(Memories of the rain and Dreaming Soul Child)

Lift Dilemma (Descend or Ascend) . Another title that I enjoyed and a good seal text. Grassroots

How it is cooked? (Great time for comments and responses that generated a mini debate on article)

Care 'Pig. (I love complete)

thanks to all who have stopped a moment to read these articles and who have stopped giving their opinion with their lines to the steps of the walk.

While the first article would invite all to walk with me and together make these Valparaíso Ventures, now I want to invite us to sit there, on any sidewalk. We sit down to watch the scenery in silence, to make everyone his account of the walk, take a breath and wait for 12 midnight.

After we know ... we will continue walking and doing these

Wanderings ... ... Valparaiso. Happy

2010. Leo Silva

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Plan Course (Sailing to the block)

One of the major problems has been Valparaiso in its tourism development is to have a specific marketing plan. A plan that systematically, is geared to position the city in the world as a desirable destination to visit. So far there was no clear definition of this point. Definitely, the marketing for the city authorities was as complicated as Mandarin Chinese. The proof of this were the constant "steering shock", the absence of clear direction, the north and no few ideas.

Until finally has set a plan, a way forward in the chart, with clear and precise. A port where they arrived last and how to reach him. Just

that is what "Plan Rumbo, a plan designed or design process, a search of the strengths of the city, a look at marketing, brand building efficient, finally a strategy.

To achieve this, has called people understood in the art that has worked hard and successfully in places like Barcelona, \u200b\u200bQuito, Buenos Aires to name a few.

know what??

I have no doubt that the plan is well developed, efficient and successful. I just have a great doubt, great fear, a hint of failure, rather than as Buenos Aires I know we have to improve on par with this ambitious plan.

When something starts, everyone should do their job and caring than their fair share. Foreign consultants will do their part, and believe me they will do very well, but they can not care for the city to run and is about; that depends on other entities such as municipal and regional government.

Where does the fear? It works more or less well. When making a marketing plan and advertising campaigns are the product advertised must be very firm and very precise in execution of the concept because everything in the end will go to him.

Marketing strategies and communications and advertising campaigns seek persuasively that people try the product "market." That is their only function. Some say they do we consume products and services or visit places, but it is not. All they do is to test a specific market a product. If the product tested is good and better than similar competition, everything is fine and is sure to win a market that is loyalty. But if the tested product does not meet the expectations generated by the communication plan, the result is terrible, because the market proved it punishes him consuming no more, in other words, it achieves the opposite effect to that intended, because loyalty is also to similar (never should have tested, which consumed much better).
But Valparaiso is not a cereal or drink or toothpaste, can tell you. Do not buy in a supermarket.

Whatever. It works exactly the same.

Rumbo If the Plan succeeds in doing what it says it will do, the city must be the place that people expect to find, with the attractions offered to see and experience.

is not the responsibility of the Plan Rumbo if the city is positioning itself as a tourist destination and arrival, passengers see as above that of the elevators of the city there are a few running and others are falling apart. If the Unesco sector as mentioned there is no clear vision of what asset protection, if the aforementioned European influence its milestones are closed and ignored, if you still have the problem (to my taste) the dangerousness false torts in the city, where cultural events in some cases are still amateurs, if interesting neighborhoods that are left out (the neighborhood of Almendral for example), if the identity is not strengthened and if systematically destroy important buildings to build new modern buildings outside the interesting concept and remain dirty and walls plastered with posters advertising bad taste ... this responsibility obviously it's up to others.

You can say, and what if all the passengers and they will come and not twice.

Big mistake. Passengers make contact with others and to report about his experience in the city. There are Internet forums where travelers pass data and advise each others. The cruise is totally independent from the companies that put together trips where passengers further consult on the various voyages of ships in the world. I know very well, I have had several passengers who have placed me with this simple way of passing the data. Some already were, say if your experience was good or bad. Therefore, if you build an expectation interesting to visit the city and it does not comply, rest assured that the punishment will be noticed that way. You have to know how foreigners do things, knowing the nature of the market that aims to attract and how it communicates, says and punished. The Chileans we are lazy in that sense, but Foreigners are not and do not hesitate to act if something seems wrong. Rumbo

The Plan has not yet begun their attack strategy and communications. Just prepare weapons and although I'm not inside of this plan, I can imagine being at the stage of information, analysis and processing. But also the other branches should be preparing weapons and reviewing their management to see how they will solve the economic problems we have and above all, generated from viewing and change in management.

do I know this has not happened yet??

Very simple. Cerro Concepción is the center of the neighborhood assets. The area of \u200b\u200brestaurants serving passengers who stay in Cerro Alegre. Today, and for a month or so, the hill is undergoing work on the public highway. Right at the start of the season. This season is not a new phenomenon, is already known to all who are involved in the work of tourism. Begins in October and ends in April. There is a great season where you can make this work, where weekday that their streets are empty and free of tourists. Why just waited at the start of high season to make this work??

Many of the restaurants and businesses in the area virtually survive and resist the offseason hoping the long-awaited high and drilled them right there in the streets, they put trucks, teachers, semi-heavy machinery, land rises, closing streets. Just when we begin to spend with tourists on a hike, where they began to get transport to restaurants and hotels.

Work moreover there are no assets test. Pavers are removed and become to put in any form, are designed Arreglito pretty unresponsive to what the place is, cobblestone streets are paved, are made of new sidewalks. Why

works department of the municipality authorized this job at this time?? Not consulted the Heritage department or the department of tourism??

Why in these works there is no asset care experts advising what to do and how to do?? Elsewhere would have to spot the stones and created a map to replace them as they were.

That's what worries me. That lack of vision that is subject to final testing when the Plan Rumbo start shooting your target or goal. They are very professional, assertive shoot. Believe me they will, I think they will. What worries me is whether the city will be prepared, if the elevators - to anyone who belongs to administration - Will be working, if we stop being parochial in managing the care of assets, if left to act as amateurs in the protection of important areas, if the dates are demarcated to make renovations, etc. Rumbo

Plan navigates to the block and display candles and rags while preparing artillery.

May the other hand do its work, to prepare and meet expectations. Leo Silva

Alexis Texas Do She Like Black Guys

Care 'Pig

Perhaps one of the last urban mythical legends of Valparaiso was the Head of Pig or delivered by Cara de Chancho We "Care" Pig. "

In the 70's word spread of a strange character who roamed the streets terrorizing the city at night. It was said that night he felt the unmistakable sound of a pig that went out the window. Everyone started to comment on this being that you could feel at the same time in different places. A man who had the head of a pig, which lurked in the corners of the maze Buenos Aires, a city rusty, in a dark place. It could well be that you appeared on a stairway, on the street, in an alley. Walked alone, always at night and suddenly felt a deep smell of sulfur diabolical and you could hear the sound of a pig behind you and your breathing. Turning, there was following your steps Care 'Pig.

People began to leave food on their doors in order to feed the beast and get the favor not to enter their homes. I have friends who still remember having participated in the ravines day hunts to try to locate the hideout of this being. There are still people who swear that when he was captured, the local newspaper published his picture. This urban myth has all the features of legend where many say they have heard, have felt, having participated, have finally seen the picture of the daily saving, the end of the monster.

However, it was never clear what would happen if you were with Pig Face. If you bite, if you killed, if he wishes for your speedy death, if you were devoured and your remains scattered, if you tickle or if you took the shock of your life.

never knew what he was doing finally. Just as he walked the city a man be that pig-headed elephant. Bizarro
port
Care 'Pig. Valparaiso is complete, though, this despicable creature that everyone fears.

not go to Valparaiso, I say in Viña del Mar and Santiago. Assail you, I kick you in the ground, you will want to steal everything Flaites.

My daughter is studying in a school in Viña del Mar. His teammates do not understand how they can assist the activities of the city. Come to the Carnival to Valparaiso??. Are you crazy?? Is the immediate response. It is very dangerous.

Encouraged by the latest Carnival of the Thousand Drums, I commented to a coordinator (very young) of some circuits that lives in the garden city. Carnival did not go to the Thousand Drums?? No way !!!!!! I said. I have a friend who broke a bottle over his head.

The owner of a hotel in Viña del Mar where I often find my passenger asked me if I knew anyone in the Municipality of Valparaíso.

.- For what? I asked.

: - It is a scandal how to raid in the city, all my passengers are returning stolen, slashed, etc.. The other day I went and the city is horrible, I do not know how to be a World Heritage Site. It's dirty, it was full of prostitutes on the street offering broad daylight. We parked and I wanted out of the car, I stood there terrified. We're still

Care 'Pig. You, me, the poet Morales, Samuel Leon, Dopey when I buy cigarettes every morning and signs that give me the good morning .- Let Valparaiso, but nice because the other sector, God forbid.

Care ' Mrs. pig daily with her broom sweeps the sidewalk brujil home. Care 'the pitchman Market Pig Cardonal Care' Chancho the elevator of Polanco, Care 'Chancho the boatman port Care' Pig micro driver, over a thousand young Care 'Pig parading with drums and dancing around the city to Hare Krishnas pace all Care 'Pig in Parque Italia, Care' Chancho my daughter dances with her father Care 'Pig in the Batucada.

Care is a lie that the 'Pig was captured and that his picture was exposed in a newspaper of the city. The Care 'Pig is alive, the Care' Pig are all locals and is the translation Valparaiso perfect this frightening.

Like the monster, is not entirely clear what we do to our victims, if they are stolen and eventually happens in every city in the world, if there are riots after a street party, which always happens after a football game, if you kill anyone who dares cross the borders of our city monstrous and bizarre, if we are sure omen of death or if they take the shock of his life on our streets dirty and prostitutes.

is not entirely clear.

just know that after writing this article I will go out into the street, a night walk. Walk without fear for the city because in my life I've never had anything on it, go about labyrinths in search of a bar for a drink, I'll get there later without fear. Because the Care 'Chancho me. My beautiful dress Care 'Pig, will be an omen of terror.

Oiiiiiinc !!!!!!!!!!!! Leo Silva

Cruising Men In Sauna

New Road Valparaiso website Carnaval Mil Tambores

Love your village and you will be universal. Leo Tolstoy


long time he was working on this project. I really wanted to renew the old website Road Valparaiso, who had already served his time. However, I wanted keep the initial concept through deeper and modify the graph.

Whenever I faced the design of my website I plan to do, more than a place on my small business of City Tours, one that highlights the city and its attractions to position it as a tourist destination. Of course the end of all are my routes and my offers. Marketing is implemented, I am an entrepreneur and looking for my options.

But it is also a way to share, to become part of the process that exists in the city. To gather in one place a long time internet browsing and collect lots of interesting information.

Already in my first site, looking for something similar. The effect was very good and impressive ranking in Google. Had a history, safety pins, parts lists, etc.. The best was a map that I designed block by block, to transform it into an interactive map that became the star of the site. By that time I had no idea what it was or meant Internet. I thought so, but could not get to understand its scope, only sensed it. That design that no longer exists was made without having the slightest idea what it means to navigate. Also had no knowledge of graphic software to design web sites. I managed and Soft Line Mauricio Henríquez was carried out, fully respecting the original design.
I've always liked
autonomy and not having to depend on anyone's hands. If I can make myself better. I braced myself, I learned, I practiced to be ready to face the new design I am presenting.

As I am tour guide, I can not leave my professional bias aside and be guided by the new site.

Home: Two menu options to navigate to same pages and the presentation of the most important items. The site is in three languages, the most requested by passengers who are coming to Valparaiso and to extend basic information about the city. We have always thought that an English version and is not well enough. Will open new markets for Valparaiso if things easier for those seeking information.

History: For my work as a guide, I've always wanted lots of information on the Internet. Surely all the tour guides do. I always thought it would be good to find a compilation of information in one place. Something that would facilitate things or the tip of a thread to pull the information and simply unwind. Also share these years of sailing to those who need it. To my fellow guides will send you the link on this page to find what they seek in terms of historical information. Also, I like to imagine the idea of \u200b\u200beducational input on Valparaiso. Much is said that not educated on the city and its heritage. The time line is designed and has easy to use reference information on the historical fact followed by a link to delve into the issue if desired. For homework, study or simple interest, time line will help a lot since the discovery, through the pirates, elevators, Flach submarine, Panama Canal and appointment of an area as a World Heritage Site by UNESCO.

Valparaiso Info: is my favorite of the entire site. Designing information about Valparaiso, explain what it is and what the city is a pleasure for me. A beautiful panoramic photograph of the city taken by one of my passengers cause the same effect as when I start my circuits in the viewpoint from which it was taken. The first meeting with Valparaiso.
photos, technical specifications and my favorite section, experiences from Buenos Aires.

This section is a compilation of things and activities that become large safety pins (Highlights) for those who want to experience the city. Are details of our own identity, one that interests me both validate.
Put it this way: when you visit a famous city in the world, including Rio de Janeiro or Paris, just to see an important place, its iconographic tourism and the presence or, better yet, touch it, you say. I was there !!!!!. That's what happens with Christ the Redeemer in Rio and the Eiffel Tower in Paris.
In Valparaiso we have not yet placed there iconography. Exists, but is not positioned a world in a way that translates itself that the city is. Of course the lifts are the place that synthesize themselves, like logo, which is Valparaiso. But I doubt it happens that some Berlin or New York to show her a picture of an elevator and say: Ahhhhhh!! It Valparaíso - Chile.
So are a number of safety pins or activities which may be of interest to excite and engage foreign publics.
photos, text and short videos account for some of the many things that define us as a city and identity. Of course there are many more but these are what I found out and are also interesting I usually show in my circuits. From an elevator ride, passing through the famous tour boat in the bay, traditional pubs, The Chorrillana, New Year's Eve at sea.

Interactive Map: Google's technology and its many possibilities left outdated map that I drew my old block by block. I added the Google map to my site which gives the possibility to see the satellite picture of the city. The icons belong to me and the information displayed gives the possibility to add pictures, information and videos. It is a good way to play to make an interactive circuit around the city. I'm still adding information to this map will be updated periodically.

Photo: This page is a gift for my passengers. Usually take pictures of them that I send a link. They can visit the site and remember your tour in the city.

About Us: is the corporate site. It explained what the concept of what we do and what is the way to go. Also stressed people tend to work with me. We are forming a team, made me satisfied.

City Tours: programs we are offering. We wanted to go a step further, creating new channels and new ideas. The best way to empower them is bring them to market.

This article Valparaiso Ventures is the official launch of the site. I hope you enjoy them and hope that it becomes an input to which is the great struggle of Valparaiso to preserve its identity and promoted as a tourist destination. Interesting times ahead, we want and start to fight for a Valparaiso Law and the "Plan Course" is starting to adjust their charts toward the positioning of the city.

Here's a bit.

Leo Silva.